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Above all, EICMA is a special time to reconnect with the people who drive AXP Racing’s day-to-day operations. We have the opportunity to speak with our riders, such as Mario Roman, as well as our partners Parts Europe and Motocross Marketing.
These meetings allow us to take stock of the past year, discuss upcoming projects, and better understand the needs of the market and our users.
Discovering new motorcycles
The show also allows us to discover the latest innovations and emerging trends in the market. This year, particular attention was paid to new Chinese brands and motorcycles, which are becoming increasingly prevalent in the European market.
Among the new trail bikes we discovered at the show, the CFMOTO 550 MTX was one of the models that caught our attention.
Many motorcycles already equipped with AXP Racing products
EICMA is also an opportunity to see our equipment installed on the motorcycles on display. Honda, Yamaha, Sherco… several models showcased at the show were equipped with AXP Racing products, particularly skid plates, luggage racks and chain guides.
It’s a great way to see our products in action and observe how they integrate with the various platforms offered by manufacturers.
New models to work on
One of the goals of our presence at EICMA is also to identify the next motorcycles on which AXP Racing can develop new equipment.
Several brands and models caught our attention, such as: ZX Moto, Voge, AJP Motos, Ducati DesertX...
These new motorcycles represent opportunities for development, allowing us to offer equipment that is increasingly tailored to the needs of riders and users.
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An Event Rich in Connections and Projects
Looking back on these three days at the heart of EICMA, the AXP Racing team is leaving with many ideas and new projects to develop, thanks in large part to the connections we made.
Between discussions with our riders and partners, discovering new models, and analyzing market trends, the show remains an essential event for preparing for 2027.
One thing is certain: we’ll have no shortage of new motorcycles to work on!